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Pop-up Store

Pop-up Store

Fear of missing out

If the FOMO generated by hyper-connectedness to social networks had a real-life comparison, it would most certainly be the stir caused by pop-ups. Temporary, ephemeral and capable of offering exclusive experiences. They pop up strategically, in the areas most frequented by the target, and they disappear just as rapidly, leaving behind the allure of the unrepeatable.

Pop-up Store

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