Promote Dargen D’Amico’s new song, “Onda Alta”, with which he was competing
in the 74th edition of the Sanremo Music Festival. The goal was to highlight the social issues
addressed in the song through local activations designed to spark dialogue and interactions.
Amplify the artist’s thoughts and vision by taking over a flower stand in Sanremo,
transforming for five days it into a novel location for hosting talks and meet ups with popular
news and current affairs experts. These encounters, hosted by Maura Gancitano and Andrea
Colamedici from Tlon, focused on the key issues which were also released as editorial
content in a free-of-charge magazine, produced in collaboration with Tuorlo Media. The
kiosk was customized for the occasion and accompanied by a GreenGraffiti® campaign,
distributed throughout Sanremo, inviting people to visit the stand and discover the project
supporting the Festival song.