Take over the City of Milan for Valentine’s Day with an activation dedicated exclusively to the iconic fragrance Joy.
Design an onfield activation by installing a pop-up store in Piazza XXIV Maggio, enlivened with a series of engaging activities: a corner dedicated to make-up, an area where personalized bracelets were printed and several setups for product testing. The entrance was marked by a gigantic mockup of the JOY logo, which was captivating and attractive, and also a perfect photo-opportunity.