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3bee

3bee

Christmas Temporary store

CHALLENGE

During the Christmas season, promote the launch of the “Adopt a beehive” boxes, promoted by the 3 Bees start-up, inviting people to choose a sustainable and original gift, beneficial not only for bees, but for the whole Planet.

IDEA

Set up a temporary shop in Via San Michele del Carso in Milan, designed like a real beehive, complete with floral compositions and hexagonal cells made of recycled cardboard. Inside the shop there was an interactive path to discover more about these invaluable insects; in a special corner installation there was the possibility of taking a selfie posing as a “queen bee”, which offered a discount on the purchase of the boxes. The activation also included the presence of hostesses dressed as beekeepers who distributed flyers inviting people to visit the pop-up.

KPI

15 days of activity
+1.800 in-store visits
200 products sold
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