Bring Venchi’s Chocoviar world to life through a physical, immersive experience that showcases the product and translates its distinctive layered structure into a sensory journey.
Bring Chocoviar to central Milan with a temporary pop-up in Piazza Gae Aulenti, designed as a giant praline to explore. The journey unfolded across three spaces – granules, shell and centre – which reinterpreted the product’s layers through materials, interactive installations, photo opportunities and tastings. The exterior echoed Chocoviar’s shapes and visual identity, while the interiors gradually guided visitors through the praline’s composition. The visual for the new Raspberry flavour defined the entire installation, creating continuity between communication and product. The pop-up’s location also created a natural connection with the nearby Venchi store, encouraging visitors to move from the brand experience to discovering the full collection.