Set up a temporary pop-up for Deborah Milano during Milan Beauty Week and transform it into a space that successfully conveys the story, values, and deep bond between the brand and the City of Milan.
Highlight the brand’s Milanese origins by installing a Beauty Cube in Piazza del Duomo for Milan Beauty Week. The project – a collaboration with visual artist and graphic designer Elisabetta Vedovato – was designed to celebrate the city and its most iconic buildings through the lens of art and design, while offering an exclusive interactive experience to all beauty enthusiasts. For the entire day, the corner hosted engagement activities and product trials, as well as make-up sessions curated by Luca Mannucci, Deborah Milano’s official make-up artist.