Making Serravalle Outlet a top-of-mind destination for the people of Milan, developing a presence for Pride Week with an event that could celebrate the values of the LGBTQI+ community.
Positioning an installation within the Parco Ravizza park, comprising a system of RGB LEDs devised to light the foliage of the plane trees along the street, creating a large animated rainbow flag, visible until late at night. This lighting installation, along with the pavement decoration designed by street artist Luca Font in 2022, and restored for the occasion, provided the backdrop for the concert organized on Thursday evening, with the participation of an exceptional group of performers particularly well-suited to the Pride context. In fact, the people attending the event were able to enjoy four hours of music, with a live set by Dargen D’Amico and Beatrice Quinta (the latter had already been the hostess for the Pride event in Palermo), accompanied by a voguing show by the BBall Crew directed by choreographer La B. Fujiko, and by the conclusive DJ set by Polly&Pamy.