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Banca Etica

Banca Etica

The Great Game of Finance

CHALLENGE

Increase public awareness about the collapse of Lehman Brothers investment bank, in the United States, which led to the bursting of the American real estate bubble and changed the lifestyle of millions of people in just a few seconds.

IDEA

Organize a disruptive event in one of the most iconic sites in the world of finance, Piazza Affari, in Milan. An interactive installation was created, “Il Grande Gioco della Finanza(The Great Game of Finance), in the form of a gigantic game board full of ironic references to the dark world of finance and the rules that govern it, placed around L.O.V.E., the provocative sculpture by Cattelan that sits in front of the Milan Stock Market.

KPI

4 Days of activation
+1.000 Players
+50 Press mentions
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