Design an urban activation to inform the city of Milan about the launch of the new Zity car sharing service, which has arrived in the Lombard capital with a fleet consisting of 450 Dacia Spring full electric cars.
Organize a car painting event in one of the busiest city squares, asking illustrator Antonio Colomboni, aka Scombinanto, to personalize both the event setup and parts of the bodywork of one of the Zity vehicles with his figurative art.
The artwork, created during a weekend of live performance, re-interpreted the concepts of sustainability and urban mobility through the artist’s eyes and feelings, while recalling the brand’s hues and visual codes.
At the end of the three-day event, the decorated car was allocated to several influencers for the production of original content, and then it was returned to the fleet, available for customers.