Organize a public event to celebrate the release of Gue’s latest album with his fanbase, then provide a second, more intimate occasion for the artist’s friends and industry professionals.
Invite all fans of the former Dogo Gang member to one of Milan’s most iconic locations, Piazza Affari, for a preview of tracks from the new album Madreperla, accompanied by a series of video clips made specially for the occasion.
The evening in the piazza saw the appearance of the artist and his crew, and then the event moved to one of the two gatehouse buildings in Piazza Sempione, for a private party attended by Milan’s entire rap scene, comprising Bassi Maestro, DJ Shablo, Sfera Ebbasta, Miss Keta, Anna and Tedua.