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Ubisoft

Ubisoft

Watch Dogs Legion

CHALLENGE

Launch the new videogame by Ubisoft, “Watch Dogs Legion”, while transmitting a message of hope and encouragement during the difficult times of Covid19.

IDEA

Milano Resiste!” – “Milan Resists” – is the striking message chosen by Ubisoft and promoted through a massive wild posting campaign all over the urban circuit. Hundreds of posters reminded the city that you don’t have to be a videogame hero to save the world. All you need is a mask.

KPI

100 posters
22 billboards
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