Launch Xiaomi’s new Redmi Note 10 range with a campaign highlighting the quality of the camera, a real strong point of this new smartphone.
Use the combination of GreenGraffiti and Wild posting in an activation whose claim invited people to focus on their superpower. The concept, derived from the partnership between Xiaomi and Netflix, was inspired by the “Zero” series and the powers of its star, an ordinary boy who accidentally discovers that he is a superhero. His story was narrated and reinterpreted with a series of campaign shots and the claim “Superpower to your stories”, a positive message encouraging the audience to try their hand at even seemingly impossible challenges.