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Adidas

Adidas

Adidas Superstar

CHALLENGE

Promote the new collaboration between Adidas and Milanese rapper Sfera Ebbasta in a creative and original way, for the 50th anniversary of the relaunch of the Adidas Superstars.

IDEA

Create a wild-posting campaign around the City of Milan – hitting some of the most in-target areas with a media activation defined by an urban guerrilla mood – alongside a classic OOH campaign. In all, 2,000 posters were installed, ensuring that the campaign’s distinctly ‘80s creativity was distributed in an unconventional and highly capillary manner.

KPI

2.000 Posters
100 Billboards
25 Neighborhoods covered
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