Promote the new collaboration between adidas and Milanese rapper Sfera Ebbasta in a creative and original way, for the 50th anniversary of the relaunch of the adidas Superstars.
Create a wild posting campaign around the City of Milan – hitting some of the most in-target areas with a media activation defined by an urban guerrilla mood – alongside a classic OOH campaign. In all, 2,000 posters were installed, ensuring that the campaign’s distinctly ‘80s creativity was distributed in an unconventional and highly capillary manner.