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Supreme

Supreme

Corso Garibaldi, 20

CHALLENGE

To generate buzz in Milan about the launch of the first retail shop in Italy of Supreme, an iconic New York-based streetwear brand.

IDEA

To plaster the city with ultra-cool contemporary posters through a wild posting initiative that speaks the same language as the brand, using slang, skateboarding and graffiti to transform the city streets – at least for the duration of the campaign – into a neighborhood that looks just like the Big Apple.

KPI

550 Posters
15 Days of exposure
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