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Fabriano

Fabriano

Festival del Disegno

CHALLENGE

Showcase the leadership of this historic brand of pencils, paper and notebooks during the fifth edition of Milan Drawing Festival (Festival del Disegno a Milano), sponsored by the brand.

IDEA

To arm ourselves with dozens of liters of glue and plaster the walls near Sforzesco Castle, the event location, with a noteworthy wild posting campaign…or rather pencil worthy…to rediscover drawing as a form of expression that’s not just for young people, but a universal language and tool for learning and inventiveness.

KPI

300 Posters
10 Parks covered
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