Highlight the partnership between Warner Bros and streetwear brand Snipes, on occasion of the eagerly-awaited return to the cinema of “Space Jam – New Legends”, in which LeBron James plays the role of his airness Michael Jordan 20 years on.
Create an installation comprising three giant basketballs, perfect for “space-age” slam dunks. The electric blue balls, up to 3 meters tall, landed in the Milan City Life shopping district after a tour of four other European cities: Berlin, Cologne, Paris and Barcelona. Inaugurated in the presence of professional freestyler Joy Dunkstein, the installation was just a few steps away from the Snipes store, where in addition to the basketballs, a capsule collection inspired by the Tune Squad and the visuals featured in the film was available for purchase.