Launch the new Bondi 9 and Clifton 10 models through an unconventional activation that lets people experience their defining feature – cushioning – first-hand, while strengthening HOKA’s connection with the running community.
Turn bounce into a running experience combining product trial, community and entertainment. The project took shape through the Bouncing Run: after putting on the featured HOKA models, participants set off on a dedicated run before returning to an experiential area inspired by Jeux Sans Frontières, with large inflatables and physical activities that playfully brought cushioning to life. DJ sets, aperitivo, photo opportunities and social moments completed the experience. The format was developed as a full tour, with a premium event in Milan and a lighter version that could be easily replicated in other cities and involve local running crews.