Hot Air Balloon


Highlight the launch of the new FREENOW urban mobility platform, in which a single App offers multiple functions, namely calling a cab, along with services such as car-sharing, and rentals of mopeds, electric scooters and bicycles.


Offer anyone who downloaded the App the chance to take a hot air balloon ride, with the aim
of spotlighting the many options available for getting around the city. Starting from the Biblioteca degli Alberi in Milan and then, during the summer of 2022, reaching some of the major European cities in which the service is operating, the hot air balloon enabled participants to enjoy views of the urban skyline from a new perspective. For those who preferred to keep their feet on the ground, the event included many different activities linked to the app’s various services, including a track for scooter sports located just a few meters from the hot air balloon. The event also comprised the collaboration of a number of well-known influencers and talents in the cities involved.


5 activated cities
10 days of operation
+1 million of visitors