The possibility of exploiting the media impact of Milan Design Week to present a scenic installation that could express the craftsmanship of Made in Italy, a fundamental feature
of Divani&Divani by Natuzzi.
The construction of a memorable on-field activity comprising the installation of an outsize version of the iconic Lake settee, specially styled for the occasion in order to depict the brand seal. The installation comprised 64 numbered chairs symbolizing the same number of years of activity of the Natuzzi group. In the area facing the work, a stage was installed, which every day hosted live performances organized in cooperation with the Arcimboldi Theatre, which could be watched in optimum comfort, reclining on the settee’s cushions.