Launch “Raggi Gamma”, the new single by young singer-songwriter Sangiovanni who, after the fortune of his summer successes “Lady” and “Malibù”, wanted to turn the new song into another hit, with help from an exciting activation that would make a lot of noise.
Develop a wild posting campaign to generate hype around the new single by the talented star of Amici, with a visual containing just a blurred pink QR Code on a blue background, accompanied by some lyrics from the song. A real teaser that told the story without revealing too much, but above all that offered the chance to obtain an advance pre-save of the song by scanning the code that appeared on all the posters.