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Coma Cose

Coma Cose

Hype Aura

CHALLENGE

Boost the excitement of fans about “Hype Aura” the new album by Coma Cose, which was released on March 15th by AsianFake, in both digital and physical editions.

IDEA

Organize an unconventional in-store signing session inside of the kiosk in front of the Porta Garibaldi metro station in Milan. The bar was transformed into a record store stocked with CD and vinyl records of the album, along with an array of merchandising material.

KPI

2 Artists
+300 Beers
+500 Smiles
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