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Coma_Cose

Coma_Cose

Hype Aura

CHALLENGE

Boost the excitement of fans about “Hype Aura” the new album by Coma_Cose, which was released on March 15th by AsianFake, in both digital and physical editions.

IDEA

Organize an unconventional in-store signing session inside of the kiosk in front of the Porta Garibaldi metro station in Milan. The bar was transformed into a record store stocked with CD and vinyl records of the album, along with an array of merchandising material.

KPI

2 artists
+300 beers
+500 smiles
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