Create an urban and unconventional activation for the launch of the first album in the Red Bull 64 bars project, a collection of 10 tracks and 4 “best of”, emerging from the encounter between rappers and exceptional producers.
Select three of the most important rappers on the album, and transcribe excerpts from their songs into murals, coloring the walls of districts that have a special meaning for the artists involved: Rkomi and Calvairate in Milan, Gemitaiz and Serpentara in Rome, Luché and Afragola in Naples.