Red Bull

Red Bull

Wake the city


Communicate the arrival of Italy’s first spectacular wakeboard event, planned for Milan’s Darsena harbor area and organized in the form of a battle between 11 teams of amateurs and wildcards, under the vigilant eyes of Massimiliano Piffaretti, master of the board.


Create a series of video contents designed to offer an exciting narrative of the participants’ acrobatics and tricks, documenting the 360s on the ramps and the spectacular jumps in pairs. The use of drones and a vast array of GoPro cameras installed everywhere made it possible to amplify the performances’ wow effect, conveying all the adrenaline and fun generated by the event.


22 hours of shooting
8 cameras
2k Red Bull drinks