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Mengoni

Mengoni

Ma Stasera

CHALLENGE

Announce the return — after two years of silence — of Marco Mengoni, who with the single “Ma Stasera” is preparing a stadium mini-tour for summer 2022, after the long hiatus caused by the pandemic.

IDEA

Create a wild projection activation in which the single’s title, accompanied by ‘80s graphics, is projected in various strategic locations of the historic centers of Milan and Rome: the projection’s visuals and colors, in tune with the song’s disco-funk sounds, created a distinctive contrast with the buildings’ architectural style, immediately capturing the attention of passers-by and evoking a natural buzz.

KPI

14 locations
3 nights of activities
30k impressions on-field
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