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Range Rover

Range Rover

Evoque Sky View

CHALLENGE

Transmit the experience and sensations provided by the new “Sky View” edition of the Range Rover Evoque, thanks to the full panoramic roof that allows passengers to stay constantly connected with the sky.

IDEA

Produce an installation that was reminiscent of the car roof: an open window through which the sky and surrounding urban skyline could be admired. This perforated billboard let passers-by observe the Naviglio Pavese from the perspective of a Land Rover. For ten days, several exceptional illustrators reinterpreted the Milan skyline in their own style, producing a series of works that were posted on the brand’s social channels.

KPI

7 Days of activation
5 Artists involved
+500 Gifted illustrations
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