Develop a disruptive on-field project to tell the city about the opening of the Unieuro maxi-store in Via Marghera in Milan, planned for late November 2021, designed to host both the retail premises and the brand’s new headquarters.
Transform the entire street into a long Unieuro catwalk, with a set of Christmas lights designed to warm up the setting and spread a positive Happy Holidays message throughout the entire neighborhood.
The project also included festive lights in some of the suburban streets in the Baggio and Lorenteggio districts, encouraging solidarity between the city’s various communities and mutual support between neighborhoods.