Interpret the bold, urban attitude of the Pence 1979 brand through a new visual identity designed to dress spaces within the Rinascente department stores in Milan, Turin, Rome and Florence, in parallel with the Absolute Denim project.
Construct exhibition spaces in the four Rinascente locations, taking over common areas with pop-up displays showcasing the main material: denim. Featuring luminescent graffiti-inspired aesthetics designed to make a strong statement, the operation included completely customized window displays, e trances, terraces, LED-walls, escalators, lifts, andproduct corners – all creatively dressed to reflect the brand’s eclectic yet profound personality.