To present the opening of Waltherpark in Bolzano as a new chapter for the city, positioning the lifestyle district as a place for culture, entertainment and social connection, and encouraging participation throughout the opening weekend.
Turn the opening of Waltherpark into a major urban celebration, combining a pre-opening occasion with a programme open to the public. Over five days, video mapping, performances, concerts, installations, a radio corner, children’s workshops and photo opportunities brought the new district to life through a varied, participatory programme. The project brought together institutions, artists and the public at different times of day, using a range of creative languages and formats to help people discover the neighbourhood and experience its spaces from the moment they opened. One month later, the first Waltherpark Run, a non-competitive 5 km race open to the city, extended the project and further strengthened the connection between the new district and the local community.