Launch the Sardinian rapper’s album,“PlayList Live” – relased on December 6, 2019 – and draw attention to the new track, “Buon Natale”, with an activation capable of generating online buzz.
Valorize the rapper’s image and his past experience as a writer, by getting him personally involved in the street marketing campaign envisioned for the launch. In this way, the activation was transformed into a prank advertising, thanks to the presence of Salmo himself playing the part of a graffiti maker, covering the city of Milan with the graphics of his album cover with the GreenGraffiti® technique, armed with stencils and spray paint.