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DimoreStudio

DimoreStudio

DimoreMilano

CHALLENGE

Promote the launch of the new DimoreMilano collection by DimoreStudio, with an unconventional medium, to help it stand out during the visually crowded Milan Design Week.

IDEA

Organize a mobile tour with 3 display trucks exhibiting the ad for the launch of the collection all around town. The vehicles crossed the city, passing through the areas with the heaviest foot traffic, linking the main districts of the FuoriSalone (No.Lo, Brera, Tortona e Porta Venezia) during the whole week-long event.

KPI

6 Days of activation
4 Districts
+200 km Covered
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