Create an on-field activation for the launch of the new Glade Aromatherapy product line, consisting of a number of different references (candles, electric diffusers and sticks) and fragrances, designed to transform the home into a place where you can relax and escape from the stresses of everyday life.
Transform a newsstand in Corso Garibaldi, Milan, into a true temple of wellness dedicated to aromatherapy. The involvement of a number of influencers specialized in ASMR, Mindfulness and Yoga had already enabled the organization of events open to the public, accompanied by the production of notable content, which was then published on a dedicated website, and in print with a fanzine distributed during the event days. The link between the three practices and the new Glade fragrances was also explained by means of an aptitude test that could be taken using a tablet, revealing the most suitable aroma for one’s personality.