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24 ORE Cultura

24 ORE Cultura

TV Commercial for exhibitions

CHALLENGE

Create promotional videos for several of the most important exhibitions produced by 24Ore Cultura, held in museum spaces in Milan (Mudec and Palazzo Reale), Rome and other cities.

IDEA

Use engaging contemporary language, in line with the museum’s institutional tone of voice, but rather than appearing didactic, it was captivating and engaging for an increasingly broad target.

KPI

5 Museums
+30 Exhibits
+100 Videos
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