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Casavo

Casavo

Brand Campaign

CHALLENGE

Promote the innovative technological solutions provided by the first startup to introduce the real estate instant buying service to Italy.

IDEA

Transmit closeness and positivity while introducing the company as a trustworthy player and build a distinctive brand image with a fresh look and feel and a colloquial tone of voice. These are the characteristic ingredients behind the creative direction and strategy of the online and off-line campaign for Casavo, planned to run through the summer of 2021. The first flight involved TV and OOH, which also rolled out on social media and digital adv. The chosen protagonist took the form of a plasticine figure, which came to life through stop motion animation, in collaboration with Dadomani Studio. In the first first 30” video of the series, Lello, wearing funny glasses and a huge smile, found himself coping brilliantly with the difficulties of lockdown, thanks to the new app by Casavo, which allows users to buy and sell homes, even from a distance. Stay tuned to discover his next adventures!

KPI

152 TV appearances
3 mln Views
500g Plasticine used
+97% Visits to website
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