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Now TV

Now TV

Launch Campaign

CHALLENGE

Communicate the “nowness”, or innovative way to access programming on Now TV, the online service offered on Sky since 2016. The platform provides content that can be viewed and accessed anytime, anywhere – no longer by satellite, but simply using an internet connection.

IDEA

Transmit the logical and contemporaneous nature of the weekly programming, summed up in an instant, with a teaser campaign on outdoor and social channels. The focus was on the concept of hic et nunc, revisited hippy-style: don’t stress about the future, no regrets about the past, just celebrate and enjoy the present moment, thanks to bright colors and catchy copy that echoed the roaring ‘60s.

All you need is Now.
All you want is Now.
All you love is Now.

KPI

2 Cities
+600 Posters
+5.000 Social interactions
- SEE MORE -

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