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Comune di Riccione

Comune di Riccione

Christmas installations

CHALLENGE

Design a series of immersive, Christmas-inspired attractions that turn the City of Riccione into an inviting tourist destination even during the wintertime.

IDEA

Dominate different parts of the city with site-specific, water themed installations – the key concept of Riccione Christmas – featuring evocatively festive elements. An illuminated village constructed with Chinese lanterns along viale Ceccarini recounted the marine life of the Adriatic Sea, while glowing spheres placed near the canal port represented water in its gaseous state. Lastly, a giant ferris wheel occupied Piazzale Roma, at the beginning of the promenade, flanked by a public ice-skating rink, symbolizing water as a solid.

KPI

106 decorative lights
60 days of exposure
4,8mln impressions on-field
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