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Lancome

Lancôme

La Vie est Belle

CHALLENGE

Make La Vie est Belle the top-of-mind fragrance during the Christmas period, by means of an on-field marketing operation conveying a positive Happy Holidays message, while at the same time proving to be great and memorable.

IDEA

Transform Piazza Cordusio in Milan into a Parisian scene, with an 8-meter Eiffel Tower in Pantone pink, decorated with hundreds of bottles of “La Vie est Belle” fragrance and lit up for the holidays. Sleighs, gifts and stylized trees accompanied the Tower installation, creating a spectacular yet cozy urban lounge brought to life by traditional Christmas lights and colors.

KPI

900 bottles of La Vie est Belle
30 days of visibility
9mln on-field impressions
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