Organize a takeover of the center of Milan during the Christmas season through multiple installations intended to creatively break through the visual codes of Sephora Xmas.
Embellish Corso Vittorio Emanuele II and Piazza San Babila with decorative installations inspired by iconographic elements from the Sephora Christmas campaign: multicolored baubles and black-and-white striped gift packs became the visual fil rouge along the city’s best-known street, culminating in a large, luminous, interactive work of art presiding over the square. The installation kicked off during the Advent days leading up to Christmas, bolstered by a series engaging activities designed to attract the public and collect leads: a contest allowing passers-by and curious onlookers to win branded gifts and an exclusive Sephora product box, a photo-op corner, and an area offering personalized Christmas ornaments.