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Sugar Music x Speranza

Sugar Music x Speranza

L'ultimo a morire

CHALLENGE

Launch the debut album of the rapper Speranza, “L’Ultimo a morire”, published by Sugar Music, using a “phigital” activation that successfully captured online attention.

IDEA

Light up Milan with our wild projections, decorating the facades of numerous buildings with the Caserta-born rapper’s album cover for one whole night. Speranza was actually present during the raids of these wow-inducing projector’s blasts, sharing micro-clips of the projections on Telegram and other social network channels. A promo video was made to update everyone who couldn’t enjoy the live show.

KPI

1 Night of activation
10 Locations
52.000 Social Interactions
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