Launch the debut album of the rapper Speranza, “L’Ultimo a morire”, published by Sugar Music, using a “phigital” activation that successfully captured online attention.
Light up Milan with our wild projections, decorating the facades of numerous buildings with the Caserta-born rapper’s album cover for one whole night. Speranza was actually present during the raids of these wow-inducing projector’s blasts, sharing micro-clips of the projections on Telegram and other social network channels. A promo video was made to update everyone who couldn’t enjoy the live show.