Design an event in the prestigious Montblanc boutique in Galleria Vittorio Emanuele, Milan, to inform the public about the launch of the new collection, comprising leather goods and timepieces designed for people who are always on the move.
Organize an exclusive evening for a selected audience of talents and influencers, with a series of outstanding artistic performances: from the live painting show by Luca Barcellona to the DJ set by Catherine Poulain and Elbio Bonsaglio, right through to the electrifying dance show performed by Sebastian Melo Taveira and his crew in the luxurious setting of the Galleria.
Luca Barcellona’s artwork, featuring a pattern of calligraphic interpretations of the collection’s name, was later used for the event’s poster, and displayed inside the boutique.