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Meetic

Meetic

Start something real

CHALLENGE

Take advantage of the holiday season – one of the peak moments for online dating company Meetic to launch a value-based campaign to encourage singles to seek their soul mate.

IDEA

Leverage one of the brand’s primary assets: actual couples that met thanks to the site. The integrated campaign #qualcosadivero (somethingreal) was launched just before the Christmas break, consisting of a social ad with a call-to-action aimed exclusively at website users. The goal was to gather as many true love stories as possible that began thanks to Meetic. This phase was supported by a GreenGraffiti onfield activation localized at in-target areas. After collecting several dozen true stories, the romance of Ippolita and Gianni – a young couple from Varese that got married thanks to Meetic – became the commercial for the brand’s social channels.

KPI

40 GreenGraffiti
2 Social ad spots
+200K Onfield impressions
+10.000 Social interactions
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