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Now TV

Now TV

House of Cards Season 5

CHALLENGE

Celebrate the much-awaited Season 5 of House of Cards, broadcasted on Now TV from May 30, using an activation that involved talents, influencers and ambassadors to raise hype surrounding the series on social media.

IDEA

Create a set of unconventional gadgets embellished with an intriguing mystery pack. Playing card manufacturer Modiano produced a deck of cards featuring unique original illustrations by Claire, Doug, Frank and Remby Danton, held inside of an elegant wooden box branded with House of Cards, containing a letter that was handwritten by an expert calligrapher. The perfect gift to kick off the summer, it was much appreciated by the fortunate recipients who, in turn, published valuable posts and mentions on their socials.

KPI

250 Gifts sent
40 Mentions received
+10K Social interactions
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