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Skira

Skira

Hokusai

CHALLENGE

Come up with a spectacular way to announce the inauguration of one of Skira’s most important exhibitions in 2017, dedicated to the great Japanese master, Hokusai.

IDEA

Invade the City of Rome with the artist’s most representative work of ukiyo-e: The Great Wave of Kanagawa. The façades of some of the city’s most iconic monuments became the background onto which the great wave was projected during nighttime raids. Hokusai’s distinctive style graced and blended with the architectural history of Rome on the Colosseum, the Pyramid of Cestius, the Lungotevere, and Palazzo della Civiltà Italiana, creating a breathtaking sight.

KPI

2 Nights of activation
20 Monuments
+2.000 Social interactions
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