Givenchy L’Interdit


L’interdit Rouge


Announce the launch of the new fragrance L’Interdit Rouge by Givenchy, an even more sensual reinterpretation of the iconic perfume created in 1957 by the great French designer for his muse Audrey Hepburn.


Convey the idea of something prohibited and the overwhelming force of passion by staging a campaign that overturns traditional outdoor formats. Wildposting and Billboard Trucks were the two unconventional media chosen for grassroots distribution of the key visual across focal points in Milan during the FW21 season, in addition to sample distribution in the area of some Sephora perfumeries. With over 2.000 posters, 5 full-wrap trucks and several thousand fragrance testers, L’Interdit literally invaded the city, bringing a red trail of seduction to the streets of Milan.


2.000 Posters
5 Wrapped trucks
5.000 Testers distributed
87mln On-field impressions