The design of an in-store event for Father’s Day, to announce the launch of the new BOSS Bottled fragrance.
The organization of an evocative occasion inside the Douglas store on Corso Buenos Aires in Milan, designed to attract the attention of the brand’s target audience: the interior spaces of the point of sale were furnished with a domination of interactive BOSS exhibition corner units, creating the ideal setting for the musical performance featuring the evening’s guest, talented influencer Diego Lazzari. The event journey comprised a series of olfactory and gaming experiences, meet&greet activities with the influencers, and buffet catering for all participants.