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Coma_Cose

Coma_Cose

Nostralgia

CHALLENGE

Generate hype around the launch of the new album by Coma_Cose, “Nostralgia”, which was released by the label Asian Fake/Sony Music on April 16.

IDEA

To create a video which reflects the mood of the album by using a direct storytelling style that is also spectacular and revolves around fire, the key element of the single “Fiamme negli occhi”, which was presented during Festival di Sanremo 2021. The video featured the artists as protagonists setting the word “Nostralgia” on fire on the roof of a building in southern Milan.

KPI

73k social interactions
+30 mentions in press and TV
+10 liters of gas
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