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Amsa

Amsa

Does it fit?

CHALLENGE

Activate an important informational campaign to raise awareness and reduce the bad practice of using city trash bins to dispose of oversized waste.

IDEA

Develop the most capillary street advertising activation ever implemented in the world: 1500 GreenGraffiti ads were applied to the city trash cans, creating a diffused and successful nudging effect. The Ci Sta? campaign was strongly supported by city officials in Milan and represents a message of civic education that made a strong impact on the citizens.

KPI

120 Days of activation
1.500 GreenGraffiti
+40 Press mentions
+ 7.5 mln Onfield impressions
- SEE MORE -

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