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Widiba

Widiba

Launch Campaign

CHALLENGE

Communicate the main advantages of Widiba, one of the first banks in Italy to base its entire business model on online banking. A precursor of smart banking, from its founding Widiba decided to reach out to targets that are often overlooked by traditional banking institutions and promote itself as a service that is accessible in seven different languages.

IDEA

Develop street advertising campaign using the languages of the final users themselves. An invasion of GreenGraffiti® sidewalk messages in Chinese, Arabic, Romanian and Spanish overtook the cities of Milan and Turin, with a focus on in-target districts: in fact, prior to the campaign, a meticulous territorial analysis was conducted to determine the areas where the primary linguistic ethnicities live and frequent, based on ISTAT data, interviews and qualitative evaluations – an exemplary case of offline targeting with relevant, high-performing impressions.

KPI

2 Cities
200 GreenGraffiti®
+1MLN Onfield impression
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