Reinforce the launch of the new collection of Saucony ViziPro sneakers, comprising six footwear models with fluorescent and reflective colors, designed both for evening and nocturnal running sessions, and for out-of-the-ordinary outfits.
Develop an urban campaign that could express the brand’s style and highlight the new models’ shapes and colors, by activating two unconventional tools: GreenGraffiti and Wild posting. The artwork used for the sidewalk graffiti focused on the uppers with their bright hues, using a system of stencils referencing the sneakers’ interplay of weaves and colorful graphics. The posters’ key visuals featured the footwear contrasted on a black background, putting them into their natural environment: the darkness of the night.