Turn Tezenis’s Christmas campaign into an experience for a group of international influencers, strengthening brand affinity, showcasing the new collection and generating spontaneous content with strong social potential.
Create Il curioso caso del Natale in famiglia, a two-day Christmas Experience at VRetreats Cervino in Cervinia, built as a festive story combining humour, mystery and shared moments. Guests were welcomed into a setting designed as a large family home, then taken on a journey of creative activities, convivial moments and small festive rituals. The story took an unexpected turn with the discovery of a destroyed Christmas tree, setting off a Mystery Dinner involving clues, actors and interrogations to identify the culprit. A gift-making lab, glow-up activities, Christmas workshops and Secret Santa completed the experience, providing ongoing inspiration for content creation and bringing the campaign’s fresh, playful tone to life.