Communicating the magic of Dior Christmas in an extraordinary way, bringing to life an elegant, polished artwork which conveys the visual codes of the fashion house.
In the heart of Rome, on the first terrace of the Trinità dei Monti staircase, positioning a monumental white Christmas tree, beautifully garnished with sparkling decorations inspired by the silhouettes of the brand’s most iconic fragrances, and with a glittering swarm of gilded butterflies – a central element of Dior’s Christmas imagery, also appearing on the boutique façade in Piazza di Spagna. The moment at which the tree lighting was switched on was transformed into a free public event, accompanied by a performance by a gospel choir and the participation of talents and influencers, as well as the Mayor of Rome and many invited institutional figures.